A start-up in the world of Skincare.

For Skinnetic we have created a total branding included digital and social positioning strategy.

Starting from the naming and the logo, the packaging design reflects the soul of the brand:essential, sustainable, recyclable and above all easy to take with you.

One of the objectives was to communicate a new philosophy to raise awareness of the importance of protection from environmental exposure in daily life, with a Line made up of only 3 essential products: THE 3 ONE.

Skinnetic is aimed at a wide and transversal audience, outside the stereotypes of traditional skincare. Use inclusive and contemporary visual codes.

In social communication we have mixed scientific and institutional themes with an immediate and “social” tone of voice.

The e-commerce site is conceived as a brand manifesto where the hashtag #imlovinSunscreen defines its placement. Bright colors and close-up images to focus attention on the message of the importance of solar skincare as the first anti-aging step in the daily care of your skin.