Dr.Kleein can be defined as an excellence in pharmaceutical dermocosmetics.
He is aimed at an audience of demanding consumers who are oriented towards products born from scientific research and in continuous evolution …….
Digital positioning is based on 3 Key Driven: Heritage / High tech / Experience
The tone of voice is direct, realistic, emotional but also informative.
We wanted to support the brand in creating a relationship of trust with its target: a community of women who feel represented by the brand.
Not only a product but above all the story of its values and its philosophy through a new type of content.
The main goal of the project is to generate awareness and intensify Dr. Kleein’s online presence, reach new audiences and retain the current fan base.