We created Dr Kleein’s new positioning inspired by the beauty of art, a quote from still lifes, where the protagonist is light, clean and sophisticated in the shades of the elements that make up the images. A communication aimed not only at women but at a unisex target that requires “bespoke” attention.
A demanding consumer who does not let himself be enchanted by easy promises but believes in products generated by true scientific research.
The Brand was born precisely from the passion for aesthetics and scientific research. Founded in Italy in 2009, under the leadership of Dt. Dov Klein, Israeli surgeon and researcher, a complete line of products was born with the aim of restoring the vital function of tissues and rediscovering the appearance of healthy and young skin at any age.
Strategy | Brand Image | Catalog |